28/10/2009
Skip the escalator. Volkswagen makes it fun to take the stairs.
Making things more fun in our everyday routine, was the main concept of this extremely creative idea of Volkswagen! They converted a set of steps at the Odenplan subway station in Stockholm into working piano keys, and they encouraged people to take the staircase instead of the escalator.
Creative team
Copywriter: Martin Lundgren
Art Director: Simon Higby
Creative Director: Andreas Dahlqvist
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Video posted at 9 months ago
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